Silverline was proud to help launch The Great Urban Race in 2007, for its inaugural season. The urban scavenger hunt competition has been a huge success, growing from eight races in 2007 to a 20-race competition in 2008, which will be capped off with a $10,000 Championship competition in Las Vegas this November.
Silverline Creative helped bring more information and interactivity to race participants by widening the overall layout to make room for videos, polls, a tell-a-friend form and links to GUR’s social networking pages. This summer, Silverline will help take the site one step further by building out the new “myGUR” section, where site visitors will be able to swap stories, tips and strategies from their race experiences.
For more information about The Great Urban Race, please visit the new site at: www.greaturbanrace.com.
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