In tough economic times, many organizations streamline their marketing budgets before cutting back anywhere else. But how can you get more people interested in your business if you stop talking about it? Don’t make that mistake!
On the contrary, to increase sales, increase your marketing reach. Don’t just take our opinion for it, either; read this column from Robert Kiyosaki, of Rich Dad, Poor Dad fame, in Entrepreneur magazine.
In fact, during tough times, less savvy competitors may decide to trim their marketing budgets, which leaves you with a great opportunity to increase market share.
And increasing your marketing reach doesn’t always mean increasing your marketing budget. You can almost always find ways to improve your results simply by re-thinking your strategies – and there are a number of ways that Silverline Creative can help.
Leverage your online presence
If you don’t have a website, build one. It’s a cost-effective way to promote your business, and it works 24/7.
If you have a web site, take a step back and give it a fresh, comprehensive review. Ask yourself:
- Is the content still consistent with your company’s message and goals?
- Does the design project a desirable image and convey your company’s vision for the future?
- Does your site address your users’ needs?
- Can usability be enhanced?
- Can you offer something to site visitors that will push them to take that next step?
Silverline launched a re-designed site and email campaign for The Great Urban Race in December 2008, and their monthly registrations quadrupled year-over-year. What would that type of increase mean for your business?
If you regularly use printed newsletters or brochures to communicate with clients, prospects, vendors – or even your own internal staff – consider going electronic. Both small and large mailing lists can benefit from eliminating the costs of printing, postage and fulfillment.
Electronic communications can also be updated more easily and more frequently, without the expense and waste of re-printing. You’ll be saving money and reducing your impact on the environment.
Silverline recently worked with the City of Naperville to translate their Popular Annual Financial Report into a Flash-based online presentation – part of the city’s increasing efforts to reduce costs and “go green.”
Hire a Professional
A polished image and consistent marketing communications give new prospects and existing clients a favorable and memorable impression of your capabilities.
But if you don’t have in-house design and marketing capabilities, don’t worry; you don’t have to settle for pre-fab templates or do-it-yourself graphics. Outsourcing this design and development will save you the costs of hiring, payroll, employment taxes, healthcare, and more.
Don’t waste money on mediocrity. Hire a professional to make your company look professional and to maximize the impact of your message.
Silverline excels in all forms of web-based marketing, as well as the design of printed communications and corporate identity assets for small- to medium-sized businesses. We can put together a budget that meets all of your goals in these areas – typically for far less than it would cost to hire one full-time employee.
Whatever your plans, Silverline Creative can help. Let us know how we can help you succeed in the coming year!